If you have a desire for money, you should focus on delivering value to your customers. Then, your profits will go up. Similarly, whatever you want and desire for, try and focus on what you can do for others. Your goal or desire will automatically be achieved.
Teenagers want all the expensive brands and sometimes harass their parents to buy things that they cannot afford. Roger Federer and all the greats in the field of sport, every single thing they wear is an expensive brand. But have they paid for it? No. They are paid a neat sum to wear that particular brand. Why is it so? Because they have developed merit. In life, you must develop merit and the brands will come to you! This is transcending the desire to gain the object of desire.